As a freelance brand designer for ERLY Skincare, I developed a visual series celebrating the brand's Texas roots through familiar Western textures and everyday objects. The concept reimagined ERLY's logo across denim, leather, embroidery, vintage paper, and more, bringing the brand identity into unexpected, tactile settings.

I led the creative concept, art direction, AI-generated imagery, and animation, transforming individual visuals into a cohesive flip-through series. The result was a playful, nostalgic expression of ERLY's Western identity, blending traditional Texas influences with a fresh, contemporary approach to brand storytelling.