As Lead Designer at Allara Health, I led the creative development of Allara Rx, a new line of personalized prescription treatments. From establishing the visual identity and presenting creative directions to leadership, to building out the final launch assets, I owned the creative process from concept through execution.

With no traditional photoshoot, I art directed and produced an entirely AI-generated campaign shoot, developing the visual concepts, styling, lighting, and compositions to bring the products to life. The resulting creative system extended across packaging, product imagery, landing pages, email, and paid media, balancing the credibility of prescription healthcare with the desirability of a modern beauty brand.