Emily Rockholt…

…is a Senior Graphic Designer based in Atlanta with a sharp eye for branding and a deep love for all things CPG. She brings a strategic, design-led mindset to every brand she touches—balancing aesthetic intuition with intention, and making sure everything looks as good as it works.

Equal parts organized and imaginative, Emily brings clarity to chaos, strategy to creativity, and heart to everything she makes.

“I got my start designing graphics for my high school lacrosse team, and from then on, I was always the creative one in the room. In college, I took every chance to turn ideas into visuals: rebranding my sorority’s Instagram, designing for retail jobs, and even illustrating for Kate Spade NY while working the sales floor.

That same scrappy energy followed me into my first roles. At Social Club, a boutique agency in Atlanta, I got my start in the fast lane designing for high-paced startups and small businesses, learning how to balance brand strategy with visual punch. From there, I joined goodwipes full-time, where I led the brand’s visual evolution, overhauled packaging, defined our look and feel, and helped position the company as a modern, self-care-forward CPG brand on shelves and screens.

My design style is optimistic, intentional, and always evolving. I love building systems that bring clarity, campaigns that spark joy, and brands that feel just right. Whether I’m designing a shelf-ready pack or concepting a punchy digital moment, I’m here to make the ordinary feel a little more thoughtful and a lot more fun.”

Let’s chat about that project you’ve been thinking about…