New York, NY • 2025–Present

• Joined as Allara's Lead Designer, establishing the creative systems, brand standards, and design processes that enabled the company to scale.

• Created Allara's first official brand guidelines, defining the visual identity across marketing, product launches, CRM, web, and social.

• Led the 360° launch of Allara Rx, developing the visual identity, packaging, landing pages, email campaigns, AI-powered product photography, and digital experience.

• Developed launch identities for Perimenopause, Weight Management, Emergency Visits, and strategic partnerships—bringing an editorial aesthetic to modern healthcare.

• Built scalable design systems for lifecycle marketing and landing pages, increasing speed, consistency, and creative efficiency.

• Integrated AI into concepting, product visualization, and campaign production, reducing costs while elevating creative quality.

• Partnered with the CEO to design the investor deck for Allara's $20M funding round, translating business strategy into visual storytelling.

• Led freelancers and agency partners while collaborating across Brand, Growth, Product, Medical, Engineering, and CRM.

• Concepted seasonal campaigns and social creative that elevated Allara's brand through a premium, consumer-first visual language.

Atlanta, GA • 2023–2025

• Led the complete rebrand of Goodwipes, evolving the visual identity across a 64-SKU product portfolio sold nationally at Target, Walmart, and Kroger.

• Partnered directly with the CEO, Brand Director, and VP of Marketing to shape the brand's creative direction across packaging, retail, digital, and seasonal campaigns.

• Owned packaging from concept through production, including dielines, print production, vendor management, and final press-ready artwork.

• Art directed product photography, AI photography, and visual storytelling across retail, ecommerce, and marketing channels.

• Conducted competitive audits and consumer research to inform packaging strategy and strengthen shelf presence.

• Managed day-to-day creative across product launches, retail promotions, seasonal campaigns, pitch decks, and marketing assets.

Los Angeles, CA (remote) • 2025–Present

• Ongoing creative partner supporting lifecycle marketing, product launches, seasonal campaigns, and digital experiences for a premium wellness CPG brand.

• Design email campaigns, landing pages, paid creative, and product storytelling that reinforce a premium, ingredient-first brand.

• Collaborate closely with marketing leadership to extend internal creative capacity across key business initiatives.

Atlanta, GA • 2022–2023

• Partnered with startups and emerging brands to develop visual identities, marketing campaigns, and customer-facing creative from the ground up.

• Built cohesive brand experiences across packaging, PR events, email, SMS, social media, and digital marketing.

• Developed lifecycle marketing campaigns combining creative strategy, design, animation, and performance insights to increase engagement and drive sales.

Atlanta, GA (Remote) • 2024–2025

• Designed the annual report, transforming complex financial information into a clear, engaging visual narrative.

• Developed billboard campaigns, social media creative, and integrated marketing assets across digital and print.

• Partnered with marketing stakeholders to deliver polished, on-brand communications within a highly regulated industry.

Alpharetta, GA • 2020–2022

• Designed brand identities, websites, digital advertising, landing pages, and marketing collateral for startup and small business clients.

• Collaborated with developers to prototype and launch conversion-focused websites and digital experiences.

New York, NY (Remote) • 2019–2020

• Assisted in visual floor sets, working with a corporate directory, to accomplish window displays, create props and artfully arrange collections of merchandise.

• Created animated illustrations for the New York office's employee training videos on their 2021 Selling Skills Project, showing competitive artistic talent and ability to communicate complex ideas visually.