GoodOnya winter 2026The anti-reset reset
As a freelance designer for GoodOnya, I partnered with the marketing team to develop a January campaign that challenged the typical “new year, new you” approach to wellness.
I developed the campaign concept and visual direction, bringing it to life across art direction, campaign imagery, social, email, and product storytelling. The result was a more grounded take on the January reset, centered around nature, movement, nourishment, and simple, intentional hydration.
Freelance Designer
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Art Direction
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AI Image Generation
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Campaign Design
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Freelance Designer • Art Direction • AI Image Generation • Campaign Design •
