UGG Online
UGG online is a digital store exclusive to UGG’s online customers. The new branding to represent this concept was designed to appeal to a digital audience, incorporating earthy elements with bold, colorful graphics to create a fresh and modern look. This project consists of a re-brand, brand guidelines, and advertising for the release of UGG online.
Client
UGG, made under the study of Pre-Press.
Date
08/01/2022
It all began with a re-brand.
Inspired by the classic UGG sole, the new logo utilizes this existing visual in a new way, creating a familiar and exciting new emblem for the UGG online brand to identify with.
